The 2010 US Census counted 40 million seniors in the US,

comprising 13% of the total population. Traditional media continues to dominate seniors’ media habits, but the internet is quickly increasing reach, expected to hit 56.0% penetration by 2015.

The 2010 US Census counted 40 million seniors in the US, comprising 13% of the total population. According to the data, baby boomers—the largest single generation in the US—will enter the senior set at a rate of one every 8 seconds for the next 18 years.